Introduction
A marketer’s most important job is to identify their target audience. Your target market determines your product line, pricing, profit forecasts, website content, and advertising channels. Generic marketing only reaches the audience you have the potential to achieve. More than 80% of customers expect a personalized experience from brands. When you tailor your promotions to your customer’s interests, you can capture their attention and drive them to your store. Personalizing your marketing might seem complicated, but it’s not! The key is knowing who you want to target and using the right tool to segment subscribers for these messages.
Do you need help learning how to utilize this audience segmentation to devise your marketing needs? Then go through this article.
Let’s begin by simplifying segmentation.
The first step to segmenting your audience is to understand what it is. You can filter your subscriber list based on a specific condition such as what they ordered, how they interacted with your notifications, their device, and their location. Then, you can send targeted campaigns to this specific list of subscribers. You’ll see more clicks and sales when your promotion is tailored to your subscribers’ interests.
Let’s see how this would work. A clothing store just released a pair of limited-edition sweatshirts. Now they have two options available to them:
- Create a generic campaign and send it to all their subscribers
- Or they can objectify the subscribers who have shown an interest in their limited edition collection or have purchased sweatshirts of the same material in the past.
Despite targeting fewer people, the segmented campaign will generate a higher CTR and conversion rate for the sneaker store. The implementation of customer segmentation has proven successful for numerous brands.
In addition to quantitative benefits, segmentation has other advantages as well:
- Boost the performance of your web push campaigns.
- To nurture a specific type of shopper, target them specifically.
- Ensure conversions are maximized while spending the least amount of money.
- Understanding customer behavior better can be achieved by testing different strategies
- A targeted audience will help you avoid spamming.
Now that you understand what segmentation is and how it can benefit your business. Here are the types of segmentation available.
Various types of segmentation
Segmentation can be done in several ways. Each serves a different purpose in achieving campaign goals.
- Demographic segmentation involves looking at the gender, age, nationality, etc of your target audience.
- Segmenting your audience based on education, income, marital status, etc., is called social segmentation.
- Geographical segmentation involves viewing a country, city, district, etc.
- The process of behavioural segmentation involves monitoring purchase frequency, interest in specific types of products, etc.
Multiple types of segmentation can be used in one marketing campaign. You can, for example, combine geographic segmentation with social segmentation.
Relevant product promotion strategies, content for advertising campaigns, and brand image are shaped by data. You can utilize this data to create a custom audience .
The 5 Best Strategies For Creating Audience Segmentation For WordPress Push Notifications
- Messages should be personalized
Who doesn’t like receiving notifications that are tailored to their individual needs? Personalization can take the form of addressing a user by their first name, suggesting new products based on their previous searches, or any other suggestion based on the context and historical data.
For example:
Push notifications will receive a higher response rate, and users will never consider them spam or irrelevant. Nevertheless, you should always be cautious when using personalized data, as data privacy has become an important issue recently, and you need to comply with the GDPR and other regulations.
- Engage shoppers in specific locations
Goal: Increase engagement on a specific offer for shoppers in a particular location or provide relevant information for shoppers in that location.
You can communicate with subscribers within a specific region using a location-based segment. It allows you to create segments based on country, region, or city conditions. The following are four ways to use location segments:
- Send offers about shipping that specific regions are eligible for, such as free shipping or fast-tracked shipping
- Advertise local events your brand is participating in (like pop-ups) or retail locations where your products are available
- Provide language-specific promotions to customers in a particular country.
For example:
- Make use of GIFs, photos, videos, and audio
A rich push notification includes images, videos, and audio. These can be highly effective. According to a study of nearly 5 million messages, big-picture notifications have a 56 per cent higher direct open rate. Customers should be segmented so that only those with supported browsers or operating systems receive them.
- Retain consumers who haven’t purchased in a while
The purpose of this campaign is to re-engage shoppers who have not purchased in a specified time. It’s not difficult to reengage past customers. It is easy for you to see who were your customers at a point, but haven’t shopped with you for quite some time.
- Take advantage of an existing offer or offer an exclusive discount to these shoppers
- Send them a product or collection-related promotion based on their past purchases
- Keep it simple and clear
One of the main characteristics of push notifications is that they are short. Therefore, the importance of every word cannot be overstated. You should keep your sentences as concise as possible. Keep it simple and avoid filler words. For example, rather than saying we are disheartened to let you know your credit card bills are due, and please pay them. A finance app should inform the user when the bills are due and they need to clear them.
Conclusion
You can now personalize your marketing like never before! We hope this guide has helped you understand how to use segmentation for your WordPress push notifications. So, be precise with your writing push messages and choose the targeted audience that can’t pay your worth.
