If you belong to a car company and your question is how to sell more in the digital environment, we will teach you the keys to achieve it.
Currently it is not new that companies move in the digital environment and invest in advertising to reach more customers. Digital marketing applied in car dealerships has had a great reach in recent years, due to the fact that it has achieved a high number of sales that develops very quickly. For years now, dealerships have reinvented their strategies to beat the competition and get more customers.
For this, it is necessary that you define a digital marketing strategy, the first thing you must do is understand your customers, know their needs, doubts and problems.
Best F&I Manager For Your Dealership
Finance and Insurance manager plays an important role for the dealership. They are responsible for the finance department of an automotive. You need to have a great F&I manager in your dealership who helps customers to know more about their vehicle. Finance Manager Training is one the best F&I schools based in NYC. They provide F&I training for F&I professional and dealership staff.
Digital Marketing For Car Dealerships
The car industry is one of the sectors that has the most prominence in the advertising field. It is not necessary to go far to check it, it is only necessary to open a Google tab and search for cars, to see the incredible number of ads for different brands.
In order to sell more, you must create ads that impact the interested user at first sight. As we mentioned, you need to get the behaviors and needs function up and running.
How to start a digital marketing strategy for a car dealership?
Analyze your public: Know what they like, what worries them, what their needs are, what they want to know and what catches their attention. In this way, you will have the buyer person of your business that will help you achieve the objectives you are pursuing.
One of the best options in the automotive marketing of your company is to create diverse consumer profiles. You know more than we do that within your audience there are different profiles, who have different interests in models from the range of products.
This will allow you to focus your campaigns on specific groups such as: age, gender, demographics and economic income. It will help you create personalized strategies and content adapted to the tastes and needs of each of your audience profiles.
Optimized website: By having an optimized website you can occupy the best positions in Google search results. This will be reflected through the content value, the user experience on the web, the page loading speed and the SEO strategy.
A website without SEO is like buying a fancy car and never driving it, it makes no sense.
Web positioning is one of the key strategies in content marketing for dealerships, because you will appear in full view of customers when they search for terms related to the sector. In addition, it helps you to position yourself organically in the long term without paid ads and although it takes a while, when you manage to position yourself, the website will be promoted 24/7.
Benchmarking: Analyze the competition’s social networks and digital channels to find out what content works and what doesn’t. In this way you will learn to promote publications that attract attention and avoid those that do not have interactions.
Dissemination channels: Bet on Google and social networks, people seek and want to find a safe page with relevant information. Social media works so that customers get to know the brand and have direct contact. In addition, it serves as an indicator of social reputation thanks to user interactions and comments.
The internet is a sea of advertising, you must be perceptive with your brand and give what the potential public is looking for. People no longer go to a physical store to obtain information, the first place of search is the internet.
Landing Pages: Landing pages or landings are those where the user arrived for some promotion or content that caught their attention on social networks or the website. The objective of the landing pages is that you can obtain information from the users and thus create a communication channel such as email marketing.
Most users share their information to receive a useful gift in exchange, it can be a: course, discount coupon, eBook, podcast, among others.
Analyze the KPI’s: The indicators are metrics that will help you to know the scope of the brand’s objectives. These can be the views of the pages, the number of shares of the content, the number of reactions on the publications, etc.
Why is it important to have a content strategy for a car dealership?
Helps you generate leads in a sustained manner: Content marketing helps generate 3 times more leads than traditional strategies.
Less expensive in the long term: The investment in content creation is justifiable due to the effectiveness and performance they have. 70% of professionals invest in content marketing.
Increase brand recognition: When you create valuable content, the audience appreciates it because they feel heard and cared for with the pain points they have. Content marketing is an opportunity for brands to transcend. 54% of specialists use this strategy to build customer loyalty.
How to make an effective content campaign for car sales?
Valuable content is necessary if you are looking to increase your income and improve customer service. An important fact is that companies that have a blog receive 55% more visitors to their websites, this is significant because some of the readers will be potential leads.
This percentage is due to the fact that consumers currently do not look for basic details of a car such as: brand, speed, type of engine, etc. What they are looking for is to investigate the company, before making a purchase, that is why you must “exist on the internet and have the best content”.
How to sell more cars on digital channels?
Until now, you will already know the most important details of applying digital marketing and content marketing to achieve sales and offer a quality service to users.
Advertise on the best internet sites: This marketing strategy for dealerships will help you increase your customer base, promote your brand image and convey a feeling of security, which is the most important thing for the future buyer.
Take advantage of special dates: Has it happened to you that you are browsing the internet and a promotion appears for Black Friday or CyberWow? It is a very successful strategy, because users find themselves in the need to purchase the products immediately. Don’t let it go!
Tools you can use to apply digital marketing strategies to digital ads.